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What is white label casino

What a white label product is?

A white label product is a product or service produced by one company (the provider) that other company (the operator) rebrands to make it appear as if it had made it.

What does white label casino mean?

Casino software supplier allows you to use its products, which you then white label as yours. You can white label online casino games, casino website, payment gateway, all systems for business operations, all will be set up and ready to operate. Basically, you can receive complete up-and-running online casino products, you can forget about technical and all legal stuff, just operate, attract revenue and earn money.

Advantages of white label casino software:
  • Short time-to-market
  • Day-to-day operation becomes less time consuming
  • Lower setup costs
  • No need to file and get approved for online gaming license
  • Ready-to-use payment gateway and other service platforms
  • Much lower responsibility and risks
White label casino software might seem as the best option to start own online casino, or expand already operating one, however, you should also be aware of disadvantages, and there are couple. The first one is higher monthly revenue share than with standalone casino products. The second one is level of control and personalization, which becomes lower when you use white label software.

How white label casino works?

Provider’s responsibilities:
  • Server setup, hosting and maintenance
  • Online gaming license
  • Payment processing
  • Website development
  • CRM and gaming products
Operator’s responsibilities:
  • Customer support
  • Customer acquisition
  • Customer retention
  • Day-to-day administration

1Click Games’ white label casino software

1Click Games white label gaming products include:
  • Online casino
  • Sportsbook
  • Live casino
  • Lottery
  • Bingo
  • Virtual Sports
By signing up for 1Click Games’ white label casino software, you can also white label services like customer support, customer acquisition, retention, as well as most of the day-to-day operations, like payment processing and KYC procedures.

1Click Games’ white label casino software also supports much more comprehensive customization tools than industry average, providing you with more ways to personalize your brand and make it stand out in this stacked competitive market.

To request a quote for 1Click Games’ white label gaming products, or to find out more, please fill short form on the Home page and our representatives will be in contact with you shortly.