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1Click Games to integrate Optimove’s customer retention automation platform with 1Click CRM

International supplier of premium iGaming solutions, 1Click Games, has collaborated with Optimove, a leading retention automation software company. Agreement implies integration of Optimove’s customer retention automation platform with 1Click Games’ own 1Click CRM.

1Click CRM is an iGaming account management platform that allows operating gaming content from several third-party providers via a single platform, fitting potential of several of the industry’s most successful content providers into one user-friendly interface.

Existing customers that operate with solutions provided by 1Click Games will be powered by Optimove’s innovative technology by the end of the year 2014. New customers will be offered 1Click Games solutions with Optimove already integrated.

“We are excited about this partnership, because it is a ‘triple win’ deal for us, our operators and their customers,” said Ben Roberts, VP of Business Development at 1Click Games. “With all we have seen and heard about Optimove’s capabilities, we expect to see a significant increase in player retention across all our operators.”

Optimove’s retention automation platform helps marketers maximize player engagement and loyalty by automatically personalizing, executing and evaluating a complete framework of marketing campaigns. The Web-based software’s unique customer modeling, predictive micro-segmentation and campaign optimization technologies have already enabled more than 100 online gaming, e-retail and consumer financial companies to become highly successful data-driven marketers.

About 1Click Games
1Click Games is a supplier of premium white-label solutions for both iGaming startups as well as existing operators worldwide. 1Click Games focuses on fast integration, ensuring rapid and cost-effective time to market for all its clients. Operators are provided a complete gaming site with a full suite of top iGaming products including casino, sportsbook, mobile casino and live casino, all deployed under unified management platform, as well as services like sublicensing, branding, content management, etc. More information about 1Click Games is available at

About Optimove
Optimove, a retention automation platform, was launched in 2010 by a team of data scientists and software developers with a passion for understanding what drives customer behavior. The company's unique customer modeling, predictive micro-segmentation and campaign automation technologies enable highly successful data-driven marketing. The company has 50 employees and was recently described by the Huffington Post as, “a market leader” and “one of the only successful bootstrapped software startups in Tel Aviv.” More information about Optimove is available at

For further information please contact:

Vadim Mikhailov, PR and Marketing, 1Click Games