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Importance of localization in targeting patriotic markets

Segmentation and localization are two main driving forces of an online casino content marketing that if performed correctly will increase your conversions. Despite operating in a global industry, casino brands strive to connect with customers, by understanding their language, culture and traditions. And there is a huge benefit attached to that.

How to localize?

Localization goes beyond merely having to translate website content, even though researches show that 75% of consumers prefer to buy products in their native language. It also goes far beyond just supporting different currencies. It should connect with customers on a personal level. Localization is about building trust, especially if it is economically patriotic market, like Sweden and Norway, which both are one of the biggest open online gambling markets.

Diversify your product

Earning more revenues might include changing your product or offer. Use data to change your offering for different locations. Examine traffic, purchase patterns, engagement and habits.

As you can see in the image above, three different geo-markets have completely different preferences.

Visual Localization

In online casinos in most of the cases visual content is not localized at all. However, we all should remember that a picture is worth a thousand words. Not only can visuals break the language barrier, they also have the effect of making viewers understand information in more intuitive way and help them memorize the information. In addition, more visual elements will reduce amounts of text, thus improving the efficiency of translation.

Localization with 1Click CMS

1Click Games' own built 1Click CMS supports full suite of tools for localization of every component on the casino site. Apart from translations to the visual content in unlimited amount of languages, 1Click CMS supports full personalization of layout, games, rewards, offers, sections, pages, limits per every country, region or continent.

If you are interested in such solutions and would like to know more about advantages, feel free to request a quote and our representatives will be in touch with you shortly.

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